With 2023 gradually coming to a close, travelers are beginning to wonder what 2024 holds for the travel world. What are the travel trends to look out for in 2024?
The travel world is inclined to experience some exciting trends in the coming year. However, what good will they be if you don’t know about them?
If you are a frequent traveler, tourist, travel agent, or globetrotter, knowing these trends will put you ahead and help you make the right decisions in the coming year.
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Here are five travel trends to look out for in 2024:
Sustainable Tourism
Sustainable tourism focuses on limiting and eliminating factors that cause negative impacts on the environment, economy, and communities. It has been a trend for a few years but will get even bigger in the coming year.
According to the World Travel and Tourism Council (WTTC), 69% of travelers are seeking sustainable travel options in 2023.
Travelers should have it at heart that destinations that value their environment will prioritize this. Travel agents (including airlines) should be aware that travelers will be more likely to use products and services that promote ecotourism.
Many organizations in the industry are also prioritizing ecotourism as they make plans and preparations to be more sustainable.
Automated Bookings
With the continuous improvement of technology and the advancement of online booking systems, it is inevitable to experience an increase in automated bookings.
Travelers want bookings done with ease, and agents wouldn’t have it any other way. So, travel companies should ensure their booking engines are fully functional, mobile optimized, and visible to those researching places to visit.
Travelers, on the other hand, should familiarize themselves with the booking engines and be able to spot fake sites from the original. Automated bookings offer extra flexibility to travelers as they can book at their convenience.
Bleisure Trips
Are you a fan of mixing business with pleasure? Who isn’t?
Isn’t it great that it is now a trend to want a little pleasure after the business is settled? Don’t we all do it? After a long week or month of work, workers/businessmen, and women often wind down, especially on weekends.
It’s the same concept, only that this is done when you are on a business trip.
You get to enjoy new scenery after concluding the business or work activities. It is exciting when you are neither a carefree traveler nor a traditional business traveler, but both.
The travel industry is incorporating new offers that make it easy for travelers to move from work to fun on a business trip. We will get to experience more of these kind of trips next year. If you are a business traveler, you should consider some leisure after work, as the services and amenities that suit your trip are widely available in many regions.
Wellness or Transformational Trips
In these last few years, we experienced a boom in wellness and transformational trips as people seeking mind wellness, bodily health, new knowledge, and cultural experiences increased.
The trend is not slowing down, and travelers continue to value this type of trip. They want to prioritize wellness and mind transformation over fun. Destinations (including agents) should be ready to provide them with this kind of value. It isn’t surprising that travelers spent over $115 billion on medical tourism in 2022, and this figure is expected to grow to over $128 billion by 2032.
One can only wonder what numbers to expect for 2024.
Solo Travel
Trips where the traveler is travelling alone saw an increase in the past few months. Many factors suggest that this trend will continue into 2024 as people value their time alone and see travel from a new perspective when they do it alone. It is relaxing and revitalizing to spend time alone by the greens or sea. The traveler gets to do things based on how they want it without much external influence.
Travel companies should prepare by packaging trips for single individuals.
READ: 5 GOOD REASONS TO TRAVEL ALONE (SOLO TRAVEL)
There are other travel trends to look forward to in 2024, like Japan rush, mobile bookings, culinary travel, virtual tourism, slow travel, etc.
So, prepare for the coming year because it will be one of a kind.
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